The Deep End by Vox Media is an immersive experience that takes place annually at SXSW at the Belmont in Austin. The event features three days of unscripted discussions, live podcasts, sensory experiences, with guest musical performances and plenty of food. We were tasked with evolving the overall brand identity for The Deep End and worked alongside a production company to transform the physical space in order to create this experience. The 6-month long process spanned from initial concepting and exploration to final production and fabrication. Team: Alex Medina, Courtney Leonard, Steven Vuong, Victor Ware

Early explorations + sketches