The Vox Media brand book is a pocketsized
collection of stories that contains
explainers, fun little guides, helpful howto’s,
and compelling long reads from
each of the editorial brands. The book
is part of a bigger marketing campaign
for Vox Media that aimed to raise brand
awareness. Copies of the book were
given out at major events such as SXSW
as part of the campaign. The book also
featured a takeaway poster wrap.





